“4Cs” PUBLIC GOVERNANCE MODEL FOR POLICIES STIMULATING THE INTERNATIONALIZATION OF COMPANIES - Polish Journal of Management Studies

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“4Cs” PUBLIC GOVERNANCE MODEL FOR POLICIES STIMULATING THE INTERNATIONALIZATION OF COMPANIES

Abstracts > Vol 10.2

“4Cs” PUBLIC GOVERNANCE MODEL
FOR POLICIES STIMULATING
THE INTERNATIONALIZATION OF COMPANIES
Pietrasieński P.

Abstract: Public governance refers to application of public authority and exercise of public control in society with respect to management of its resources for the sake of its social and economic development. The article presents “4Cs” public governance model for policies stimulating the internationalization of companies. Author puts his attention on so called “good practices” in stimulating the internationalization of companies - collaboration, co-production, coopetition and coordination. The main goal of the article was to determine tools and programs that are perceived by individual EU Member States as best practices in helping companies access and be successful on the US market.

Key words:
“4Cs” formula, public governance model, internationalization, EU Member States, good practices.

Introduction
Major goal of the presented research, undertaken by the author during the Polish Presidency in the EU Council, was to identify outstanding programs and instruments implemented by the European Union Member States for their native enterprises interested in expansion on the US market. Author strongly believes that collecting and assessing good practices implemented by the Member States in order to facilitate the exchange of knowledge and the dissemination of good internationalization programs that are currently put into practice can increase European SMEs
chances to access American market and their competitiveness when already present on it.
The following assumptions have been made to achieve the objective of the research:
Identification of outstanding solutions in governments
support of the companies internationalization is the competence of EU Trade Counselors, who are stationing in the United States and are responsible for promoting export of their native enterprises on the US market;
Indicating "good practices" in companies
internationalization support, Trade Counselors express the consent to the exchange of information to be transmitted between Member States, which contribute to enriching the instruments to promote the internationalization of the companies, which have their headquarters within the European Union territory;
The final selection of best practices in stimulating the internationalization of companies by their respective governments is the task of the Polish Presidency, which will propose the concept of research and tools for its implementation.
To achieve the latter (final selection of best practices) a public governance model, based on collaboration, co-production, coopetition and coordination (“4Cs” approach) was proposed by the author and then approved by the EU Member States
trade representatives who participated in the research.
The survey - based on the electronically distributed questionnaire - aimed to determine tools and programs that are perceived by individual EU Member States as best practices in helping companies access and be successful on the US market.
There were twenty EU Member States which actively participated, through their Trade Counselors in Washington D.C., in the presented survey during a period of September-December 2011 (Austria, Belgium, Cyprus, Czech Republic, Estonia, Finland, France, Greece, Germany, Ireland, Italy, Latvia, Netherlands, Portugal, Slovakia, Slovenia, Spain, Sweden, United Kingdom as well as - on the Presidency
s side - also Polish Ministry of Economy, which supported the project).
In the first phase of the research, a voluntary working Group, consisted of Trade Counselors from Belgium, Germany, France, Netherlands and a representative of the EU Delegation, was established to review the research concept as well as the questionnaire draft designed by the author. The final survey scenario was adjusted to the recommendations and comments proposed by the Counselors during the meeting of the Group organized by the Presidency. Preliminary results of the research were presented at the EU Trade Counselor Meeting on 16 th of December 2011 in Polish Embassy by the Head of its Trade and Investment Section.


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MODEL ZARZĄDZANIA PUBLICZNEGO (“4C”)
W POLITYCE AKTYWIZOWANIA
INTERNACJONALIZACJI PRZEDSIĘBIORSTW


Streszczenie:
Zarządzanie publiczne to proces sprawowania władzy oraz zarządzania gospodarczymi i społecznymi zasobami kraju na rzecz jego rozwoju. Artykuł przedstawia model zarządzania publicznego dla polityk aktywizowania internacjonalizacji przedsiębiorstw. Autor zwraca szczególną uwagę na tak zwane „dobre praktyki” we wspieraniu przez rządy internacjonalizacji rodzimych podmiotów rynku, czyli współpracę, koprodukcję, kooperencję (współpracę połączoną ze współzawodnictwem) oraz koordynację. Głównym celem artykułu jest określenie narzędzi oraz programów, postrzeganych przez poszczególne państwa członkowskie Unii Europejskiej jako najlepsze i rekomendowane sposoby wspierania europejskich firm w wejściu oraz osiągnięciu sukcesu na rynku amerykańskim.
Słowa kluczowe: formuła "4C", model zarządzania publicznego, internacjonalizacja, państwa członkowskie UE, dobre praktyki.

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