AN ANALYTICAL STUDY ON ORGANIZATIONAL CREATIVITY IMPLICATIONS FOR MANAGEMENT - Polish Journal of Management Studies

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AN ANALYTICAL STUDY ON ORGANIZATIONAL CREATIVITY IMPLICATIONS FOR MANAGEMENT

Abstracts > Vol 10.2

An analytical study on organizational creativity: implications for management
Sirková M., Ali Taha V., Ferencová M.,

Abstract: In dynamically and unpredictably changing environment becomes creativity
a key factor of the success of businesses and organizations because it affects the development of innovation and ingenuity, and consequently the business success and profit. The paper analyses the creativity of employees at work. Primary data collection was conducted through questionnaire survey among employees (mostly managers) working in Prešov region. The research was conducted on a sample of 118 respondents from Prešov district in Slovakia. To evaluate the data and hypotheses was used statistical program STATISTIC using the Pearson correlation coefficient (r).

Key words:
creativity, creative approach, management, organization, workplace

Introduction
Creativity is crucial factor of innovative capacity, competitiveness and increasing performance of businesses and organizations. The importance of creativity lies primarily in its close link to innovation as well as the fact that it is perceived as
a determinant of socio-economic development of enterprises, cities, regions and countries (Ali Taha and Sirková, 2014). Creativity, understood as coming up with fresh ideas for changing products, services, and processes so as to better achieve the organization's goals, has been considered as a key to sustainable advantage (Amabile et al, 2005).
Creativity has helped to produce the most important innovations in human history and solve some of our most complex and compelling problems (Johnson, 2014). Insimpleterms, creativity is the “production of novel, appropriate ideas in any realm of human activity, from science, to the arts, to education, to business, to everyday life” states known and respected author in the field of creativity Theresa M. Amabile. These ideas must be novel i.e. different from what was made before, but they can't be only bizarre. The ideas must be appropriate to the problem or opportunity presented. Creativity is the first step in innovation (it means the successful implementation of those novel, appropriate ideas) which is essential for long-term organizational success (Amabile, 1997). According Gallagher and Gallagher creativity is a type of thinking that enables people to generate ideas, invent new ideas, improve old ideas, and recombine existing ideas in a novel fashion (Johnson, 2014).
Jones (1972) defines creativity as a "combination of flexibility, originality and sensitivity to ideas which enable the thinker to break away from the usual sequence of thought, into different and productive sequences, the result of which gives satisfaction to himself and possibly others' ” (Brennan and Dooley, 2005).
Developing creativity is
according Houman Andersen and Kragh about “exploring new possibilities and following what may often be vague ideas or hunches”. The main task of managers and employees is to fundamentally challenge existing ways of doing things within/across organizations (Houman Andersen and Kragh, 2013). Sternberg based on the investment theory states that creativity is
a conflux of six distinct but interrelated resources: (1) intellectual abilities, (2) knowledge, (3) thinking styles, (4) personality, (5) motivation, and (6) environment (Sternberg, 2006).


full version

Summary
Research results indicated that most employees considered themselves to be creative and consider creativity as important in pursuing their profession. The employers provide their employees sufficient space for the creativity use and development at work and also give them a freedom when solving problems and presenting their own ideas.
On the basis of the research and analysis we attained to some following conclusions:
 there is a positive correlation between age and creativity, and thus, the older the employee the more creativity he/she uses in his/her work;
 there is a negative correlation between educational attainment and creativity which means that employees with higher education are lesscreative;
 the more creative employee is, the more valued and more supported is the creativity by the employer/organization;
 the more creative employee is, the more substantial he/she considers the use of creative methods and techniques to improve work performance;
 the more creative organization/employer is, the more the use of creative methods and techniques contributes to increased employees' job performance.
Acknowledgment
This study was supported by the research grant KEGA of the Ministry of education of the Slovak Republic: 017PU-4/2013 „Networking of some elements of faculty structure” and the research grant KEGA of the Ministry of education of the Slovak Republic: 013UPJŠ-4/2013 „Organizational behavior – university textbook for compulsory subject of new study programme”.
References
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BADANIA ANALITYCZNE KREATYWNOŚCI ORGANIZACYJNEJ I KREATYWNEGO PODEJŚCIA DO PRACY: IMPLIKACJE DLA KREATYWNOŚCI ZARZĄDZANIA

Streszczenie: W dynamicznie i nieprzewidywalnie zmieniającym się środowisku kreatywność staje się kluczowym czynnikiem sukcesu przedsiębiorstw i organizacji, ponieważ ma wpływ na rozwój innowacyjności i pomysłowości, a w konsekwencji na sukces w biznesie i zysk. Niniejszy artykuł analizuje kreatywność pracowników w miejscu pracy. Zbieranie podstawowych danych zostało przeprowadzone w formie badania ankietowego wśród pracowników (głównie menedżerów) pracujących w regionie Preszów. Badania przeprowadzono na próbie 118 respondentów z powiatu Preszów na Słowacji. Do oceny danych i hipotezy użyto programu statystycznego STATISTICA wykorzystując współczynnik korelacji Pearsona (r).

Słowa kluczowe: kreatywność, twórcze podejście, zarządzanie, organizacja, miejsce pracy

組織的創造力和創作手法的分析研究工作:影響創造力的管理

摘要:動態的和不可預知的環境變化的創造力正在成為企業和組織的成功的關鍵因素,因為它影響的創新和創造力的發展,從而在業務和利潤的成功。本文探討的員工在工作場所的創造力。收集基礎數據通過調查普雷紹夫的地區工作的員工(主要是管理人員)之間進行。這項研究是對來自區普雷紹夫,斯洛伐克118受訪者樣本進行。來評價用於使用Pearson相關係數(r)STATISTICA程序的數據,並假設。
關鍵字:創新,創新的方法,管理,組織,工作場所  

 
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