COOPERATION SHRINES OF EUROPE IN REGIONAL MANAGEMENT AND DEVELOPMENT - Polish Journal of Management Studies

Search
Polish Journal of Management Studies
 ISSN 2081-7452
Go to content

Main menu:

COOPERATION SHRINES OF EUROPE IN REGIONAL MANAGEMENT AND DEVELOPMENT

Abstracts > Vol 10.2

COOPERATION SHRINES OF EUROPE
IN REGIONAL MANAGEMENT AND DEVELOPMENT
Stefko R., Nowak S.

Abstract: Religious tourism is a specific type of tourism, which in many areas has great potential for development. Unfortunately, only a few units of local government effectively utilize this potential. Currently, it is noticeable that the centers of Marian Worship far less popularity beginning to see the potential for development of the region by increasing the number of pilgrims. Establish cooperation between smaller centers is to contribute to the development of pilgrimage tourism through the creation of a joint tourist product. The combination of attractions and joint promotion of the region can contribute to increased interest from tourists pilgrims. The development of this form of tourism can be an impulse for economic recovery and development of the necessary tourism infrastructure in the region.

Key words:
regional development, infrastructure, tourism, pilgrimage tourism


Introduction

Nowadays, it becomes very important to the tourism sector in advance recognize and identify upcoming changes and adapt to these changes, their products or services. Upcoming changes shaping the future of the tourism sector, not only the effect of current actions taken by the sector, but are derived from a variety of areas, which are inherent in human life - health, education, information technology, transport, sustainable development, security or life style (Dima and Klimasiński, 2012; Bosun and Modrak, 2014).
Local government units, through appropriate management, have a huge impact on local and regional development. Formulating development strategies and controlling infrastructure investments affect the shape and profile of the tourism municipality and region. Tourism of the region is mainly a regional tourism product. In its creation involves the local authority, the people of the region, tourism organizations and tourists (Ulfik, 2013).
Tourism centered on pilgrimages to religious sites, the target groups being individuals, family, youth seniors, etc., promotes the spiritual, cultural and educational growth of those who partake of it. But, more importantly, this trade in tourism promotes the regional economy in terms of tourism thereby promoting the growth of the whole country (Štefko et al., 2013).
Elaboration of pilgrims, who for most of the year will yield enough revenue arising to hotels is a very long process. Emerging hotels in pilgrimage cities are forced to seek other sources of funding. Opportunity for the development of the region can be tourism business - a conference. According to the research Cieślikowski share of expenditure on accommodation in the total expenditure amounts to 46.3%. They see a rapidly growing network of hotels in big cities in Poland and in the world. Occurrence in the area of additional interest in the case of the region of worship -
a special place, it can be an additional attraction. It should also be noted that in houses of worship there is also a lot of historical sites and other interesting tourist attractions. Periods of increased traffic of pilgrims attributable mainly to the holiday months can well complement periods of business meetings conferences which are the months of spring and autumn (Cieślikowski, 2010). Providing greater occupancy in hotels may induce persons responsible for the development of large hotel network to make investment decisions. Increasing hotel base in areas with religious sites will generate additional revenue for local governments by increasing the length of the stay of the pilgrims. The extent to which any city or country may be successfully branded, positioned and promoted as an events destination depends largely on the availability of a wide range of resources within the destination itself. These may include infrastructural, natural and cultural resources. However, increasingly, attention is focusing on human resources as a critical success factor in the events industry in general and the business events sector (Celuch and Davidson, 2009).
Should also not be forget about the dangers posed by the development of tourism. example can be even transportation. Transport is one of the largest sources of environmental pollution in Europe. The large number of significant environmental impacts associated with transportation range from local through to global (Kot and Ślusarczyk, 2012; Beškovnik and Jakomin, 2010).

full version


Summary

Cooperation between the major centers of pilgrimage tourism makes these places have the opportunity to exchange experiences and practices. This allows to make the right decision investing in the use of tourists and has a positive effect on the quality of tourist services - pilgrims.
The increased interest in mutual cooperation smaller worship centers may be the beginning of building a joint tourism products based on visiting the local places of worship.
This type of religious tourism has great potential for development in the regions south of the Polish and Grant surveyed APVV SK
PL006112 regions of Slovakia. The development of this form of tourism can be an impulse for economic recovery and development of the necessary tourism infrastructure.
In determining cooperation worship centers should be special emphasis on the creation of mechanisms to support the development of infrastructure around tourism, building relationships and supporting marketing communication and study the relationship of costs incurred by local governments to the amount of leave-in the region for tourists funds.


References
Bajdor P., Grabara J., 2012, Turystyka zrównoważona
przegląd literatury i charakterystyka, [In:] S. Nowak, (Ed.) Regionalne i lokalne strategie rozwoju turystyki, Materiały i studia. Wyd. Akademii Wychowania Fizycznego w Katowicach, Katowice.
Beškovnik B., Jakomin L., 2010, Challenges of Green Logistics in Southeast Europe. Promet
Traffic&Transportation, 22(2).
Bosun P., Modrak V., 2014, Using the Delphi method in forecasting tourism activity, "International Letters of Social and Humanistic Sciences", 14.

Cieślikowski K., 2010, Hotele jako kluczowe podmioty w procesie kształtowania oferty na rynku turystyki konferencyjnej, „Turystyka biznesowa, Zeszyt Naukowy", 24.
Celuch K., Davidson R., 2009, Human resources in the business events industry, Advances in business tourism research, International perspectives of festivals and events, Paradigms of Analysis, Elsevier.
Dima I., Klimasiński R., 2012, New trends and perspectives in tourism sector, [In:] S. Nowak (Ed.), Regionalne i lokalne strategie rozwoju turystyki, Materiały i studia. Wyd. Akademii Wychowania Fizycznego w Katowicach, Katowice.
Grabara J., 2013, Employer
s expectations towards the employees from the marketing and management department, "Polish Journal of Management Studies", 7.
Kot S., Ślusarczyk B., 2012, Sustainable Development Analysis in Transport Process, Developing of Transportation Flows in 21st Century Supply Chains, Wyd. UE Katowice.
Nowak S., 2013, Struktura finansowania działalności lokalnych organizacji turystycznych, [In:] Rynek turystyczny
Współczesne trendy, problemy i perspektywy jego rozwoju, A. Rapacz (Ed.), Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu, Gospodarka turystyczna w regionie, Wrocław.
Štefko R., Jenčová S., Litavcová E., 2013, Výskum súčasného stavu a možností marketingovej komunikácie významných náboženských kultúrnohistorických a pútnických miest v sledovaných oblastiach, Zborník vybraných štúdií výskumného grantu APVV SK
PL006112, Bookman, s. r. o.
Štefko R., Jenčová S., Litavcová E., 2013, Selected aspects of marketing pilgrimage sites, „Polish Journal of Management Studies", 8.
Ulfik A., 2013, Rola samorządów terytorialnych w kształtowaniu turystyki w regionach, „Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu", 303.
Wszendybył
Skulska E., 2011, Jakość kapitału ludzkiego w regionach, [In:] Zarządzanie konkurencyjnością biznesu turystycznego w regionach, M. Bednarczyk (Ed.), CeDeWu, Warszawa.


WSPÓŁPRACA SANKTUARIÓW EUROPY W ZARZĄDZANIU
I ROZWOJU REGIONALNYM


Streszczenie: Turystyka religijna to specyficzny rodzaj turystyki, który w wielu regionach ma duży potencjał rozwoju. Niestety tylko nieliczne jednostki samorządu terytorialnego skutecznie ten potencjał wykorzystują. Obecnie zauważalne jest, że ośrodki Kultu Maryjnego o dotychczas mniejszej popularności zaczynają dostrzegać potencjał rozwoju regionu poprzez zwiększenie ruchu pielgrzymkowego. Nawiązywana współpraca pomiędzy mniejszymi ośrodkami ma przyczynić się do rozwoju turystyki pielgrzymkowej poprzez tworzenie wspólnego produktu turystycznego. Połączenie atrakcji i wspólne promowanie regionu może przyczynić się do zwiększenia zainteresowania ze strony turystów pielgrzymów. Rozwój tej formy turystyki może być impulsem ożywienia gospodarczego
i rozbudowy niezbędnej infrastruktury turystycznej w regionie.

Słowa kluczowe:
rozwój regionalny, infrastruktura, turystyka, turystyka pielgrzymkowa

洲合作寺庙区域发展的

摘要:宗教旅游业是旅游业的一种具体类型,在许多区域有在发展的巨大潜力。不幸地,当地政府仅一些个单位有效地运用这潜力 目前,是引人注目的玛丽亚崇拜的中心较少大众化起点为区域的发展看潜力通过增加香客的数量。建立在更小的中心之间的合作是对朝圣旅游业的发展有用通过一个联合旅游产品的创作。吸引力的组合和区域的联合促进可能造成从游人香客的增加的兴趣。旅游业的这个形式的发展在这个区域可以是经济复苏的一种必要的旅游业基础设施的冲动和发展

關鍵字:区域发展,基础设施,旅游业,朝圣旅游业。

 
Back to content | Back to main menu