DEVELOPING MARKETING AND MANAGEMENT SKILLS USING SIMULATED ENTERPRISES AND FACILITATING THE TRANSITION FROM THEORY TO PRACTICE
Abstract: The need for practical training of future graduates in conditions that are identical to those of their future jobs, with minimal costs, imposed the establishment of simulated enterprises in which they conduct similar activities to those of real companies, using the same procedures and the same equipment. A training simulated enterprise is an interactive learning method for developing entrepreneurship, a modern concept of interdisciplinary integration and application of knowledge, an approach to the process of teaching and learning that provides circumstances for the proof and further practice of the skills acquired by students in professional training. The power of SE resides in the relationship determined by carrying out transactions on training firms and economic realities in the sense that it seeks out the development, operation and earning of a place in the market.
Key words: educational project, simulated enterprise.
A simulated firm is a virtual company and a vocational learning center at the same time, working as a real business, using business procedures, products and services of real companies. Each simulated firm works with other simulated firms (Achim, 2010). A simulated firm is known as a simulated enterprise, a training firm, a virtual enterprise, a virtual business. A simulated firm resembles a real company in form, organization and operation (Barjis, 2011).
A training firm/simulated enterprise is an interactive learning method for developing entrepreneurship, a modern concept of interdisciplinary integration and application of knowledge, an approach to the process of teaching and learning that provides circumstances for the proof and further practice of the skills acquired by pupils / students in professional training (Condurache, 2000). A simulated enterprise can be defined as a practical training tool in the information process that uses procedures and means identical to those of the actual companies, except products and money which are simulated. The simulated enterprise, before being a well equipped laboratory, is a state of mind, a living organism, a concept -
The school training company is a simulated copy, a virtual mock of a real company, in which the participants (students, teachers, consultants) can achieve and perform by themselves all the activities of a real company, except running the money, making the actual products or performing the actual services (Condurache et al., 2002).
The origin of practical companies (formerly called "fictitious companies") may be dated back in the 17th century with the help of literature. In the year of 1660 Mr. Lerici (a citizen of Danzig, Germany) described the transactions of the mock businessman called Peter Winst in his book "Commission and Factory". There are also other books that explain the philosophy of simulated firms, such as Mr. Karl F. Barth who wrote the following in 1776: "The teacher lets them choose the sort of action and the trading location ...., each one receives fictitious capital, goods or securities ... "
The instructors or the trainers who are selected from among specialists of real companies or of universities carry out both the theoretical training of students and their supervision during simulated processes and evaluation. Each simulated company focuses on real situations or on the basis of an entrepreneurial setting, in a well-
The SE method is characterized by two defining aspects: a virtual one -
Conversely, the SE is complex as a method, motivating as an effect, it is an attractive challenge for both students and teachers, but needs support from the business environment. It is time for business people to contribute to the early education of future employees, to actively participate in training firms, to assist the school in the training of the young people. Last but not least, the companies that want to support the SE should take into consideration the fact that they will earn reputation and image. It can become a method of promoting by the mere fact that the people involved in these activities will begin to mention the name of the company that helps and gets involved in SE. They will enjoy of a better image among consumers and clients by providing assistance to young people who are starting out. In this way, as guardians of the SE, the companies investing in students, actually invest in their long-
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ROZWIJANIE UMIEJĘTNOŚCI MARKETINGU I ZARZADZANIA Z WYKORZYSTANIEM SYMULOWANYCH PRZEDSIEBIORSTW I UŁATWIANIE PRZEJŚCIA OD TEORII DO PRAKTYKI
Streszczenie: Potrzeba praktycznego szkolenia przyszłych absolwentów w warunkach, które są identyczne do warunków panujących w ich przyszłych miejscach pracy, przy minimalnych kosztach, nałożyła utworzenie symulowanych przedsiębiorstw, w których wykonują oni działania podobne do tych w prawdziwych firmach, przy użyciu tych samych procedur i tego samego sprzętu. Szkoleniowe symulowane przedsiębiorstwo jest interaktywną metodą nauki dla rozwoju przedsiębiorczości, nowoczesną koncepcją interdyscyplinarnej integracji i stosowania wiedzy, podejściem do procesu nauczania i uczenia się, który stanowi okoliczności na dowód i dalszą praktykę umiejętności nabytych przez studentów podczas szkoleń zawodowych. Siła SP znajduje się w relacji określonej przez przeprowadzanie transakcji na firmach szkoleniowych i realiach gospodarczych w tym sensie, że dąży się do rozwoju, działań i zapracowania na miejsce na rynku.
Słowa kluczowe: projekt edukacyjny, symulowane przedsiębiorstwo.
关键词: 教育项目、 模拟的企业