EMPLOYER’S EXPECTATIONS TOWARDS THE EMPLOYEES FROM THE MARKETING AND MANAGEMENT DEPARTMENT
Abstract: The article presents the survey conducted in the companies, operating at polish market, in different types of sector. All these companies have a marketing and management department and due to today’s polish market condition, they are constantly seeking for new employees. Also, they have some expectations in regards to them, which are, quite often, not fulfilled by the young people. This survey was conducted to show what are the real expectations from the employers and what skills are really needed for work in marketing and management department.
Key words: management, employers, employees, survey
The management was always one of the main part in companies’ economy activity, and this is the reason, why for the last few years, have been noticed a bigger interest from the business environmental and academic side in that field. In the near future, the perfect management system will become a tool to be more competitive than other company. To meet that challenge, it become necessary to create new organizational cells, increase the employees’ competences in the field of marketing, customer service, cooperation with the partners, and introducing new management methods. The future management staff require a qualified: departments managers, supply and distribution coordinators, customer service specialists, forwarding agents, marketing specialists and distribution centers managers and trading enterprise managers. Managers who are able to handle the technical aspects of planning, program implementation, and monitoring may lack the ability to excite or mobilise those around them. Charismatic leaders may have a dismal record in following through with the detail. In the end, both sets of skills are necessary.
Having this in mind, it can be assumed that the main aim of management studies should be to give students, a wide knowledge, from the theoretical side including some special skills, which are necessary to get a job from the management and marketing field. Management students must have a solid knowledge about the company’s management, rules and method to run the business in every kind of the enterprise – production, trade or service. They should know, also, the methods of informatics systems implementation, which support the information flow, the basics of company’s activities and customer service.
So, the study program should prepare the students to work at the manager’s position or management specialist for every type of the company, both, having the offices in Poland and other countries.
However, besides all the information above, we should put the following questions:
1. Are these skills used at work?
2. Are these skills are suitable for the potential employers?
3. Are these skills fulfill the employers’ expectations?
For these question and more of them, this paper has given the answers.
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. Dragolea L., “Educational Quality Management”, Polish Association of Information Society, Gliwice 2012
OCZEKIWANIA PRACODAWCÓW WOBEC PRACOWNIKÓW W DZIALE MARKETINGU I ZARZĄDZANIA
Streszczenie: Artykuł prezentuje badania przeprowadzone w firmach, działających na polskim rynku, w różnego rodzaju sektorach. Wszystkie badane firmy posiadają dział marketingu i zarządzania, i dzięki obecnej sytuacji na rynku, poszukują nowych pracowników. W związku z tym, mają one pewne oczekiwania związane z nowymi pracownikami, które, bardzo często, nie są spełnianie przez pracowników. Niniejsze badanie zostało przeprowadzone w celu pokazania prawdziwych oczekiwań pracodawców i jakie umiejętności są naprawdę wymagane do pracy w dziale marketingu i zarządzania.
Słowa kluczowe: zarządzanie, marketing, pracodawcy, pracownicy, badanie