METHODICAL APPROACH TO CORPORATE SUSTAINABILITY PLANNING - Polish Journal of Management Studies

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METHODICAL APPROACH TO CORPORATE SUSTAINABILITY PLANNING

Abstracts > Vol 3

METHODICAL APPROACH TO CORPORATE SUSTAINABILITY PLANNING

Modrák V., Dima I.C., Man M. *


Abstract:

The aim of this article is to present some methodical aspects of CSF. Corporate Sustainability Planning (CSP) can be defined as “the process of specific strategies and action plan development to help ensure the long-term goals”. In  generally, this presents a complex process and task which includes considering the full range of resources and competencies such as financial, political, administrative and managerial


Keywords: Coprporate Sustainability Planning (CSP), sustainability, SWOT ananysis

Introduction

Corporate Sustainability Planning (CSP) can be defined as “the process of specific strategies and action plan development to help ensure the long-term goals”. In generally, this presents a complex process and task which includes  considering the full range of resources and competencies such as financial, political, administrative and managerial. Accordingly this complex task has to be reduced to a relatively simple one, capable of being analyzed.
When developing specific strategies during a CSP it has to be respected mainly current reality. Because often people try to use yesterday’s solutions to cope with today’s challenges [19, 21]. Taking into account a strategic management theory  by Porter [15] it is underlined that  “the essence of strategy is choosing what not to do.” What he suggested is that the most difficult decisions in strategy development are not deciding what to do, but rather deciding what you are not  going to do. Therefore a corporate strategy development might be based on understanding of the interdependence and relationship between company’s core values, its mission and vision. By focusing on the vision, the first question might be: Where  a company is and where it needs to be? Then, a strategy development will be oriented on determining company’s objectives, setting goals, and determining what specific steps will be necessary to accomplish long terms goals. Obviously a process of  Corporate Sustainability Planning consists of other important steps. The scope of this chapter is present some methodical aspects of CSF with aim to minimize ineffective effort in this process.


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Summary

Approaches of Corporate sustainability determine global survival because organizations' product and service offerings and vendor networks are interconnected globally and are being recognized on a global scale. Accordingly,  corporate sustainability calaanges can be viewed as a new and evolving corporate management paradigm [22]. In spite of the fact that a significant number of companies have made public commitments to environmental protection, further support companies  in applying the principles of corporate sustainability is needed. Performed methodological aspects of corporate sustainability planning hopefully will help managers to establish the suitable and effective framework model when they will start or improve  their corporate sustainability initiatives.  

References

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PODEJŚCIE METODOLOGICZNE DO ZBIOROWEGO PLANOWANIA STABILNOŚCI

Streszczenie:

Celem niniejszego artykułu jest przedstawienie metodycznych aspektów CSF. Zbiorowego Planowania Stabilności (CSP-Corporate Sustainability Planning) można zdefiniować jako "proces konkretnych strategii i rozwoju planu działania na rzecz zapewnienia długoterminowych celów". Ogólnie artykuł przedstawia skomplikowane procesy i zadania, które należy rozważyć, w pełnym zakresie zasobów i kompetencji takich jak sprawozdania finansowe,  polityczne, administracyjne i kierownicze.




 
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