METHODICAL APPROACH TO CORPORATE SUSTAINABILITY PLANNING
Modrák V., Dima I.C., Man M. *
The aim of this article is to present some methodical aspects of CSF. Corporate Sustainability Planning (CSP) can be defined as “the process of specific strategies and action plan development to help ensure the long-
Keywords: Coprporate Sustainability Planning (CSP), sustainability, SWOT ananysis
Corporate Sustainability Planning (CSP) can be defined as “the process of specific strategies and action plan development to help ensure the long-
When developing specific strategies during a CSP it has to be respected mainly current reality. Because often people try to use yesterday’s solutions to cope with today’s challenges [19, 21]. Taking into account a strategic management theory by Porter  it is underlined that “the essence of strategy is choosing what not to do.” What he suggested is that the most difficult decisions in strategy development are not deciding what to do, but rather deciding what you are not going to do. Therefore a corporate strategy development might be based on understanding of the interdependence and relationship between company’s core values, its mission and vision. By focusing on the vision, the first question might be: Where a company is and where it needs to be? Then, a strategy development will be oriented on determining company’s objectives, setting goals, and determining what specific steps will be necessary to accomplish long terms goals. Obviously a process of Corporate Sustainability Planning consists of other important steps. The scope of this chapter is present some methodical aspects of CSF with aim to minimize ineffective effort in this process.
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Approaches of Corporate sustainability determine global survival because organizations' product and service offerings and vendor networks are interconnected globally and are being recognized on a global scale. Accordingly, corporate sustainability calaanges can be viewed as a new and evolving corporate management paradigm . In spite of the fact that a significant number of companies have made public commitments to environmental protection, further support companies in applying the principles of corporate sustainability is needed. Performed methodological aspects of corporate sustainability planning hopefully will help managers to establish the suitable and effective framework model when they will start or improve their corporate sustainability initiatives.
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PODEJŚCIE METODOLOGICZNE DO ZBIOROWEGO PLANOWANIA STABILNOŚCI
Celem niniejszego artykułu jest przedstawienie metodycznych aspektów CSF. Zbiorowego Planowania Stabilności (CSP-