NET READINESS OF SME ENTERPRISES FROM WEST POMERANIAN VOIVODESHIP
Dr Tomasz Ordysiński,
Abstract: The article presents results of the Net Readiness research of SME enterprises from West Pomeranian voivodeship as the preparation level to e-business. There is described Net Readiness method (invented by CISCO). The main part presents general Internet readiness card and indexes for micro, small and medium enterprises. The final part contains conclusions and the direction of further research.
Keywords: Net Readiness, e-business, e-business awareness.
JEL Codes: M15, O32
Rapid IT development influences more and more aspects of human life. E-business and the increase of role of ICT are the most visible, worldwide change in economy These changes concern every enterprise. The market conditions are changing – all transactions or contracts are realized faster and require faster decision making.  The enterprise is now challenged with constantly changing economical conditions and proper rating of its position on the market. All those changes happen concurrently with social and economical transformations connected with development and popularization of computer and communication technology . Most companies, which introduce Internet solution, don’t realize the full potential of such a applications. Without that knowledge and awareness they are not able to decide, whether this investment should be based on totally new technology or be just a new functionality of the old, legacy information management system.
There are two main attitudes towards Internet in business: most companies identify those technologies as a chance to develop and create/access new markets but there is also a group, which just concerns Internet as not useful necessity [3, p.37]. The research problems, which is presented in this article concerns the level of Net Readiness and Internet awareness in Polish enterprises. The questionnaire was sent to almost 400 SME companies from West Pomeranian Voivodeship and the final response group encountered over 100. The initial research (based on interviews) showed, that the level of Internet-based applications is rather low. That is why CISCO Net Readiness (in spite of several newer indexes) was chosen as final research method. The article presents the results of conducted studies.
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The presented results are the second step of analysis of collected research material. The classification of enterprises into micro-, small- and middle-sized revealed the diversity in Net Readiness level inside SME group. The position of leader belongs to micro-companies, what can be explained with flexibility (considering the size) and perception of Internet as a chance of improvement of competitive position and reaching new markets.
The general results showed quite big gap between present Internet awareness and optimal state of the four pillars of Net Readiness. The main problem, confirmed in all sub-groups, is management. The questionnaire evaluation very strongly strengthened the initial impression of the Author from personal interviews with several top managers. There could be noticed a feeling that top managers (very often just owners) of SME are completely uninterested in e-business or even sometimes scared of its technological aspects. There was indirect negative connection between the age of interviewed manager and the level of Internet consciousness. In many cases the lack of interest in e-business was explained by managers with “Internet inappropriate” type of their business. This argumentation in present times seems to be rather incorrect. The popularity of Internet usage in searching for business partners, suppliers or customer should make any company to consider minimum involvement in e-business by e.g. simple company website. Such a initiative can be classified as Internet project being excellent beginning of e-business development in organization.
PRZYGOTOWANIE PRZEDSIĘBIORSTW SEKTORA MŚP
WOJ. ZACHODNIOPOMORSKIEGO DO E-BIZNESU
Abstrakt: E-biznes wkracza do działalności polskich przedsiębiorstw w bardzo szerokim zakresie. Wg powszechnych trendów i dostępnych danych nowopowstające firmy uwzględniają go swojej strategii jako jeden z ważniejszych elementów. Pytanie, które jest stawiane w artykule dotyczy sytuacji rzeczywistej. Stosując metodykę Net Readiness (stworzoną i stosowaną przez firmę CISCO) zbadano ponad 100 przedsiębiorstw sektora MŚP z województwa Zachodniopomorskiego w zakresie poziomu „świadomości sieciowej” i zagadnień e-biznesu. Artykuł prezentuje wyniki tych badań.