SELECTED ASPECTS of MARKETING PILGRIMAGE SITES - Polish Journal of Management Studies

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SELECTED ASPECTS of MARKETING PILGRIMAGE SITES

Abstracts > Vol 8

SELECTED ASPECTS OF MARKETING PILGRIMAGE SITES
Róbert Štefko, Sylvia Jenčová, Eva Litavcová


Abstract: Tourism centered on pilgrimages to religious sites in Slovakia, the target groups being individuals, family, youth seniors, etc., promotes the spiritual, cultural and educational growth of those who partake of it. But, more importantly, this trade in tourism promotes the regional economy in terms of tourism thereby promoting the growth of the whole country.
The objective of this paper is to examine pilgrimage sites, highlight their importance with regards to ecumenical, cultural and economic aspects.

Keywords:
Wandering , tourism , pilgrimages , region


Introduction

Slovakia has pilgrimage sites equivalent to Lourdes in France, Fatima in Portugal and Guadalupe in Mexico. Devotion to the Blessed Mother Mary is an ancient tradition, which has survived even the Turkish invasions and communism.Tourism (Fr. Tour = path, ride or hike) - is one form of physical education activities, or active relaxation associated with movement and residence within the countryside at leisure.  Content tourism forms a component of physical, cultural, cognitive, professional and technical knowledge and skills. By way of movement, tourists are divided into hiking and walking, (in difficult mountain areas such as the Alps) skiing, cycling, water sports and car trips.  Recently added forms of tourism are agrotourism, ecotourism, social tourism a thend, not least of these, religious tourism [1, p. 7] Walking has become a great challenge for society and the church. There is a danger that this may lead to decreased religious tourism, which may lead to a dis-service to souls. “Walking, or “NETURISTIKA”, holiday, or “NEDOVOLENKA”, provides a benefit above all else, and in particular our soul. “  According to Dancák 2005 [1, p. 11] attitudes towards tourism can be summarized in three points:
1. Tourism contributes to the improvement of mental and moral profile of a person.
2. Tourism as a social activity arouses a sense of human solidarity , undermines the prejudices that govern the relationships between people and promotes mutual respect among peoples.
3. Tourism creates objective conditions for spiritual upliftment.


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Conclusion

Christian pilgrimages in Slovakia in general, and Eastern Slovakia in particular, are comparable with the largest  pilgrimages in the world , For example , Turzovka is often compared to France
s Lourdes as a pilgrimage site.  Glory pilgrimage site is the oldest pilgrimage site in Slovakia and compares with the Austrian and Polish Mariazell pilgrimage site Czestochowa.
Markus Schlagnitweit (2004) analyzed the positive and negative aspects of the ever-growing interest in pilgrimages of the faithful. When a pilgrim goes on a pilgrimage, leaving their usual environment and bustle of everyday life, either by walking or cycling, this journey leads to the pilgrim slowing down.  The emergency situation which causes the pilgrim to go on his journey, and in turn leads him to discover himself, allows him in turn to become a pilgrimage route to for us to our own interiors. For "adventurers " a pilgrimage can be a comfortable alternative to endeavors that often mark the limit of our performance and allows them to meet people from all sorts of cultures and backgrounds.
Regardless of the motives for the pilgrimage, the pilgrim always meets with experiences that are good and valuable, i.e. the experience of traveling, calling into question the usual style of his life, the chance to experience quiet and a challenge to stay true to the intended objective - a deepening of faith. At the same time, we must take into account the negative concomitants of mass pilgrimage. The desire of pilgrims to keep on the right track for deep spiritual enrichment may be corrupted by a growing infrastructure built around shrines to "civilize" the experience and provide pilgrims every comfort. Consequently, the main sanctuaries of the world lose their silence and solitude. This destroys the original nature and importance of pilgrimages. Visiting pilgrimage sites in Slovakia should give rise to a deeper examination of the recent history of each particular pilgrimage site, so as to highlight their merit and the size of the religious consciousness of the Slovaks and Marian veneration which helped believers hold to their faith in Slovakia and in the toughest times of the totalitarian regime.
The target groups should complete at least one pilgrimage a year. This would increase the contribution of pilgrimage, especially if it is a multi-day pilgrimage to Slovakia, which would aid, inter alia, the promotion of tourism, accommodation, and so on.

Literature

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WYBRANE ASPEKTY MARKETINGU MIEJSC PIELGRZYMKOWYCH


Streszczenie: Turystyka obecnie koncentruje się na pielgrzymkach do miejsc kultu religijnego na Słowacji, grupami docelowymi są osoby, rodziny, młodzież, seniorzy itp., promuje duchowy, kulturalny i edukacyjny rozwój tych, którzy stanowią części tych grup. Ale co ważniejsze, handel w turystyce promuje regionalną gospodarkę w zakresie turystyki a co za tym idzie, promuje w ten sposób rozwój całego kraju. Celem niniejszego artykułu jest zbadanie miejsc pielgrzymkowych, podkreślenie ich znaczenia w odniesieniu do aspektów ekumenicznych, kulturowych i ekonomicznych.
Słowa kluczowe: pielgrzymka, turystyka, pielgrzymi, region

營銷朝聖地點選擇的方面

摘要:旅遊業集中在朝聖斯洛伐克宗教場所,目標群體是個人,家庭,青年老年人等,促進那些誰也分享的精神,文化和教育的增長。但是,更重要的是,這個行業在旅遊業促進區域經濟在旅遊業方面,從而推動整個國家的發展。
本文的目的是探討朝聖地點,突出的問候合一,文化和經濟方面的重要性。
關鍵詞:流浪,旅遊,朝聖,區域



 
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