SHOPPING ON THE INTERNET FROM THE POINT OF VIEW OF CUSTOMERS - Polish Journal of Management Studies

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SHOPPING ON THE INTERNET FROM THE POINT OF VIEW OF CUSTOMERS

Abstracts > Vol 4

SHOPPING ON THE INTERNET FROM THE POINT OF VIEW OF CUSTOMERS

Robert Stefko, Peter Dorcak, Frantisek Pollak


Abstract:
Modern forms of business and continuous use of innovations in marketing encourage many customers to make more use of what is modern what is "in". However, it is very important to realize that not all customers are able to give up traditional  way of shopping or a traditional perception of products and services. The aim of this paper is to analyze customer preferences in relation to traditional forms of shopping and to analyze the preferences of the same customers for new forms of shopping  through e-commerce applications.


Keywords:
e-shop, Internet, e-commerce


Introduction

We are currently witnessing many changes in the business and customer environment. New forms of marketing and trading become increasingly highlighted and common traditional methods  are becoming less significant. However, not all traditional methods lose their value. Many of them are undergoing transformation and with continual technical advancement they start using innovative methods, which are popular and convenient for customers  and operators themselves. New means of communication allow us to quickly, conveniently, clearly and consciously transform our thoughts, attitudes and needs automatically with immediate feedback and these ideas can also be shared with many people on both  private and business levels. The aim of this paper is to analyze customer preferences in relation to traditional forms of shopping and to analyze the preferences of the same customers for new forms of shopping through e-commerce applications.


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Summary


It follows from the research that shopping in traditional shops differs from shopping online mainly in physical contact between sellers and buyers, or in direct physical  contact with products, is the biggest and most distinct advantage of personal sale. In terms of time consumption and customer's comfort shopping in online shops is very attractive. It is also attractive in terms of prices for products available via online  shops. Motivation to purchase in online shops is very similar to the motivation that marketers also use in the personal purchase - in traditional shops. Finally, we can argue that increasing penetration of population on the internet has resulted in greater  consumer interest in online shopping. Low prices and comfortable shopping seem to be the key elements of online business. Electronic shopping is on the rise with a projection of high growth in future years, this area is therefore a very interesting issue  for further investigation.

Acknowledgements:

This submission was elaborated as a part of internal grants of the Faculty of Management of the University of Presov in Presov:  GAMA/10/10 Influence of Virtual Social Networks on Increase in Sales in Electronic Commerce and GAMA/10/9 Analysis of Advantages  of Shopping in E-shops Compared with Shopping in Brick and Mortar Shops in Slovak and Worldwide Internet Environment.

References

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ZAKUPY W INTERNECIE Z PUNKTU WIDZENIA KLIENTOW

Streszczenie:

Nowoczesne formy dzialalnosci i ciaglego stosowania innowacji w marketingu zachecaja klientow do wiekszego wykorzystywania tego, co jest nowoczesne, co jest "w". Bardzo wazne jest jednak uswiadomienie sobie, ze nie wszyscy klienci sa w stanie zrezygnowac  z tradycyjnego sposobu zakupow lub tradycyjnego postrzegania produktow i uslug. Celem niniejszego artykulu jest analiza preferencji klientow w stosunku do tradycyjnych form zakupow oraz analiza preferencji samych klientow do nowych form zakupow za posrednictwem  aplikacji e-commerce.



 
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