SUSTAINABILITY REPORTING PERFORMANCE IN POLAND: EMPIRICAL EVIDENCE FROM THE WIG 20 AND MWIG 40 COMPANIES - Polish Journal of Management Studies

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SUSTAINABILITY REPORTING PERFORMANCE IN POLAND: EMPIRICAL EVIDENCE FROM THE WIG 20 AND MWIG 40 COMPANIES

Abstracts > Vol 6

Sustainability Reporting performance in poland: Empirical Evidence from the WIG 20 and mWIG 40 companies
Astupan D., Schönbohm A.


Abstract: The aim of this research is to analyse to what extent Polish companies conform to international sustainability reporting standards. Furthermore, this study seeks to assess whether they are aware about sustainability dimensions or whether they use sustainability reporting simply as a tool for good reputation and marketing. Therefore, a scoring model was developed to assess the sustainability reports from all companies of the WIG 20 and mWIG 40.


Keywords: Sustainability, CSR, Corporate Social Responsibility, Reporting performance, Poland


Introduction
The purpose of this paper is to evaluate the performance of sustainability reports of companies from the Polish stock indexes WIG 20 and the mWIG 40 since it is assumed that they have sufficient resources to provide sustainability reports in high quality and in a reasonable scope. Therefore, the corporate websites of all 60 companies were analysed for additional non-financial reports. A scoring model was developed easing the comparison of sustainability reports from different companies and sectors. This research does not analyse the actual sustainable performance of the companies. Only the quality of the provided sustainability reports and the comprehensiveness of the information given are assessed. ....

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Summary

This research confirms that sustainability reporting is a relatively new topic for Polish companies and customers. One reason might be the perceived lack of interest to CSR by Polish consumers [21, 22]. The growing importance of the subject can be derived from the introduction of the Respect Index on the Warsaw Stock Exchange in 2009 [23].
Still, these preconditions were a good basis for evaluation of WIG 20 and mWIG 40 sustainability reports. This research confirmed the assumed relatively low performance. The low number of twelve assessed reports is a first indicator for a low commitment of the 60 biggest Polish companies. Although the sample is fairly small for evaluation of two stock indexes, some conclusions can be drawn.
The results endorse the assumed higher quality of sustainability reporting of the WIG 20 versus the mWIG 40 companies in every category of the scoring model. The average score of both indexes is lower than 50% but viewed individually some reports reach relatively satisfactory results. Three companies reached scores above 60% and one of them over 70%. Therefore, it can be stated that the overall sustainability reporting performance is rather low with exception of three reports. The remaining reports achieved a score of 50% or lower. Some reports provided mostly unilateral information about social commitment to local communities confirming Dziawgo [24].
As for the differences, possibly, some companies have recognised the potential of sustainable action and align their strategy accordingly. Considering the WIG 20 and mWIG 40, Menz [25] might be right assuming a direct link between strong economic performance and high degree of CSR. Also, once started, a company cannot stop publishing CSR reports due to negative publicity. Since it is a long-term commitment towards stakeholders, they eventually adjust and require more specific or reliable data posing difficulties for the reporter [26].

JAKOŚĆ   RAPORTÓW ZRÓWNOWAŻONEGO ROZWOJU   W POLSCE:  BADANIE  EMPIRYCZNE PRZEDSIĘBIORSTW Z WIG   20   I MWIG 40

Streszczenie: Celem tych badań  było przeprowadzenie analizy,   w jakim stopniu   polskie firmy   są zgodne   z   międzynarodowymi   standardami   sprawozdawczości   zrównoważonego rozwoju.   Ponadto , badanie to  miało wykazać, czy  firmy  są świadome   przydatności i potrzeby   zrównoważonego rozwoju , bądź  traktują   raporty zrównoważonego rozwoju   po prostu   jako narzędzie  w celu osiągnięcia  dobrej reputacji   i marketingu.   Aby można było ocenić jakość sporządzonych raportów zrównoważonego rozwoju wszystkich Spółek z WIG 20 oraz mWIG 40, został opracowany i zastosowany odpowiedni model punktacji. Na podstawie tego modelu, raporty te zostały ocenione i zanalizowane.

Słowa kluczowe
: Zrównoważony Rozwój, Społeczna Odpowiedzialność Biznesu, jakość polskich raportów

References:

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