THE EVOLUTIONARY CHARACTER OF SUPPORTING THE INTERNATIONALISATION PROCESSES - RECOMMENDED SYSTEM SOLUTIONS - Polish Journal of Management Studies

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THE EVOLUTIONARY CHARACTER OF SUPPORTING THE INTERNATIONALISATION PROCESSES - RECOMMENDED SYSTEM SOLUTIONS

Abstracts > Vol 4

THE EVOLUTIONARY CHARACTER OF SUPPORTING THE INTERNATIONALISATION PROCESSES - RECOMMENDED SYSTEM SOLUTIONS

Pawel Pietrasienski

Abstract:

Small and medium enterprises are starting their international expansion more and more often, however they have still many problems to solve in their functioning abroad. The paper presents governmental programs encouraging and supporting enterprises in  their internationalisation processes. The author shows recommended system solutions regarding to determined enterprises groups. Finally the effect of introduced supporting solutions of small and medium enterprises internationalisation have been discussed

Keywords: internationalization, small and medium enterprises

The evolutionary character of the internationalisation of enterprises vs. phases of governmental support

Marketing support programmes aim at presenting export as an opportunity of growth and market expansion of enterprises, reducing or eliminating obstacles hindering the development of the export activity as well as developing promotional programmes  and diverse forms of aiding exporters [1]. The governmental programmes are targeted at both potential exporters and enterprises which are already involved in the export activity which want to internationalise their activity to a greater extent, that is,  to increase turnovers obtained on foreign markets in relation to the overall turnovers of the company. As a result, it may be necessary to support also the methods of entering international markets other than export. When governments develop the marketing  programmes supporting export but also the more advanced forms of enterprise internationalisation, such as licensing, franchising, joint ventures, or setting up foreign subsidiaries, they may diversify them in terms of the degree of business activity  internationalisation of a target group of these programmes. Aid provided by the governments should be diversified and correspond to a multi-phased progress of the internationalisation processes of enterprises. Thus individual segments of recipients of  such support may consist of: enterprises not connected at all with foreign market and usually not aware of opportunities resulting from exporting products and/or services; companies aspiring to the international business activity, that is those which  have not dealt with export yet but which are aware of the chances resulting from expansion abroad (usually, these enterprises already have suppliers from abroad); exporters who plan to further develop the internationalisation of their business activity;which  have already been involved in more advanced forms of internationalisation which require specific extent of cooperation with foreign partners, and which do not exclude or even have already had plans of increasing their involvement in host countries, for  instance, forming subsidiaries.

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References

[1]   Boston Consulting Group, Critical decisions and observed best practice, USA, 2004.
[2]   Diamantopoulous A., Schlegelmilch B.B., Katy Tse K.Y., Understanding the Role of Export Marketing Assistance: Empirical Evidence and Research Needs, European Journal of Marketing, nr 4, 1993.
[3]   Driscoll A., Paliwoda S., Dimensionalizing International Market Entry Mode Choice. Journal of Marketing Management, nr 13, 1997.
[4]   European Network for Research, 2003 Observatory of European SMEs: 2003/4 International of SMEs, Office of the Publication of the European Communities, Luxemburg, 2004.
[5]   Johanson J., Vahlne J., The Mechanism of Internationalisation, International Marketing Review, Bradford, 7, 2007.
[6]   Pietrasienski, P., Internationalization paths of companies' activities, International Marketing, collective edition, PWE, Warsaw, 2010.   
[7]   OECD, Globalisation and Small and Medium Enterprises, Paris, 1997.
[8]   OECD, Main Science and Technology Database, Paris, 2008.  
[9]   OECD, Removing Barriers to SME Access to International Markets, Paris, 2008.
[10]   OECD, The International Investment Dimension of SMEs: A Stocktaking of the Evidence, Directorate for Financial and Enterprise Affairs Investment Committee, Paris, 2007.
[11]   Osland G., Taylor Ch., Zou S., Selecting international modes of entry and expansion, Marketing Intelligence and Planning, USA, 3, 2001.
[12]   Pietrasienski P., Choice of international markets' entry mode. Resource-based view, Marketing in contemporary market's realities, collective edition, PWE, Warsaw 2010.
[13]   Seringhaus F.H.R., Rosson P.J., Government Export Promotion - A Global Perspective, Routledge, London, 1990.

EWOLUCYJNY CHARAKTER WSPIERANIA UMIEDZYNARODOWIENIA PRZEDSIEBIORSTW - REKOMENDOWANE ROZWIAZANIA SYSTEMOWE

Streszczenie:

Male i srednie przedsiebiorstwa coraz czesciej rozpoczynaja miedzynarodowa ekspansje, jednak ciagle maja jeszcze wiele problemow do rozwiazania w obszarze funkcjonowania za granica.
W pracy przedstawiono rzadowe programy zachecania i wspierania przedsiebiorstw  w procesach internacjonalizacji. Autor pokazuje zalecane rozwiazania systemowe dotyczace zdeterminowanych grup przedsiebiorstw. Wreszcie wskazuje efekty wprowadzonych rozwiazan wspierajacych male i srednie przedsiebiorstwa w ich dazeniach do internacjonalizacji.



 
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