THE SURVEY OF ATTITUDES OF STUDENTS OF MANAGEMENT TOWARD TRAVEL TOUR PRICES
Karas L., Ferencova M. *
When choosing travel tours several factors play an important role such as a destination, purpose of travel tour, the agency's reputation, mode of transportation, accommodation, food, but price and any discounts. This article discusses the survey of attitudes of students of Faculty of Management University of Presov in Presov toward travel tour prices.
Prispevok vznikol ako sucast riesenia grantoveho projektu VEGA c. 1/0876/10.
Key words: Price, attitudes, travel tour products, tourism.
Nowadays the businesses and organizations must quickly and dynamically adapt to changes in pricing environment. The competitors reduce prices and thus create pressure, which is necessary to resist. It is important to find such a price which ensure a reasonable profit to the company, organization and also ensure a desired value to customer .
Customers and sellers do not understand the price by the same way. For the customers price represents cost, for sellers it represents income, the main source of profit. Quantity of products that people will buy depends on the price. The price is higher, the lower demand si for goods and services. By contrast at a lower price, the demand for products and services increases [more 7].
The customers pursue the selection of products according to the perceived value that the product can bring. When deciding on the purchase they consider the mentioned value compared with the equivalent -
The issue of the price creation is actual in the field of tourism as well. The reasonable tourism price policy can be promoted by offering attractive tourist packages at reasonable prices for both domestic and foreign tourists and various types of discounts on selected types of products [more 2].
The aim of this paper is to identify through research conducted by questionnaires, what are the attitudes of students of 3rd year bachelor degree and 1st year master's degree study in the external form of the Faculty of Management, University of Presov in Presov toward the prices and discounts on travel tours.
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Price may be considered as a crucial element of marketing mix, as it generates revenue, while other elements (product, distribution, promotion) generate costs . The consumer is always trying to choose a product which for the same price maximizes its satisfaction.
In modern marketing, it is important to correctly assume feedback, opinions and attitudes of consumers at different price levels of products, taking into account all the factors affecting purchasing behavior. Consumers have enough information about prices nowadays (about price of competition as well), especially through online sources. Such information is interpreted on the basis of knowledge from the previous shopping experience, acts of communication tools, but also through communication with family members, friends and acquaintances and on their attitudes and beliefs [more 6]. The success of marketing specialists lies in that it can do some of the attitudes and values change, change must be anticipated, to produce attractive products at affordable prices and adequately present them to the target market segment .
The research results presented in this article can be suggestion for the further research (for perceptions of preferences and consumer opinion survey) from tourism (supply and sale of package travel tours) focused on a larger sample of respondents (potential customers or real clients). New findings using other statistical methods could positively affect marketing planning relevant actors (travel agencies, tour ticket) and setting reasonable prices or price reductions in terms of meeting the needs of their target markets.
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BADANIE POGLADOW STUDENTOW WYDZIALU ZARZADZANIA ODNOSZACE SIE DO CEN WYCIECZEK
Przy wyborze trasy podrozy kilka czynnikow odgrywa wazna role, takich jak kierunek, cel podrozy, reputacja przewoznika, srodek transportu, zakwaterowane, wyzywienia jak rowniez ceny i rabaty. W tym artykule omowiono badania opinii studentow Wydzialu Zarzadzania Uniwersytetu w Preszewie biorac pod uwage ceny wycieczek. Wklad byl czescia rozwiazania grantu na projekt VEGA c. 1/0876/10.