THE USE OF ICT FOR ACHIEVING THE OBJECTIVES OF THE BUSINESS MODEL – SOCIAL ENTERPRISE PERSPECTIVE - Polish Journal of Management Studies

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THE USE OF ICT FOR ACHIEVING THE OBJECTIVES OF THE BUSINESS MODEL – SOCIAL ENTERPRISE PERSPECTIVE

Abstracts > Vol 10.2

THE USE OF ICT FOR ACHIEVING THE OBJECTIVES OF THE BUSINESS MODEL SOCIAL ENTERPRISE PERSPECTIVE
Frączkiewicz-Wronka A., Wronka-Pośpiech M.

Abstract: The modern business model means that, regardless whether for-profit or non-profit, an organization should use ICTs in their activities. Nowadays social enterprise has emerged as a key actor in efforts to address the many complex issues facing the world today. Its focus on providing a benefit to society as a whole rather than just the owners of the enterprise makes it ideal for addressing the global concerns of the environment, healthcare, education, economic growth, and poverty alleviation. This article demonstrates specific examples on how Information and Communication Technologies (ICT) can help social enterprises and other organizations to achieve their goals.

Key words:
information and communication technologies (ICT), social enterprise, innovation, non-profit, social entrepreneurship


Introduction

Social entrepreneurship is becoming more and more often the subject of detailed researches and analysis, which gives hope for its rapid development. The need for social economy and social entrepreneurship arises from the fact, that traditional political and economic solutions are no longer good enough to guarantee a minimal quality of life to a rising number of people. Therefore, social economy appears as an answer to the increasing disproportions between the rich and the poor and
a response to the exclusion of large social groups from mainstream social life. Its goal is to create social enterprises, as well as new social entrepreneurship culture, oriented primarily at inclusion of marginalized groups through active participation in it. The specificity of this sector of the economy derives from the fact, that it associates economic activities with social objectives (Perrini and Vurro, 2006; Rymsza, 2005; Thompson et al., 2000). One of the objectives of social entrepreneurship is job creation, which, as well as being a key component of economic growth, is an essential tool for poverty alleviation. Social entrepreneurship can thus address two important aspects of the UN Millennium goals: economic development and poverty alleviation. It also refers to the objectives of the Europe 2020 strategy, which sets out a vision of Europe
s social market economy for the 21st century and puts forward three mutually reinforcing priorities:
Smart growth: developing an economy based on knowledge and innovation;
Sustainable growth: promoting a more resource efficient, greener and more competitive economy;
Inclusive growth: fostering a high-employment economy delivering social and territorial cohesion (European Commission, 2010).
Smart growth based on knowledge and innovation requires an increase in use of it in the system of management of organizations operating in various sectors, including social sector, as well as improving the quality of education, and above all of research and development.
The characteristic organisational forms that social enterprises adopt depend on the existing legal frameworks, on the political economy of welfare provision, and on both cultural and historical traditions of non-profit development in each country. As a consequence, the social enterprise sector nowadays may comprise both new typologies of organisations, as well as traditional third sector organisations (Wronka and Bajek, 2013). Social enterprises in general engage in delivery of social services and work integration services for disadvantaged groups and communities. As a key actor in efforts to address the many complex issues facing the world today, it also focuses on providing a benefit to society as a whole rather than just the owners of the enterprise makes it ideal for addressing the global concerns of the environment, healthcare, education, culture, economic growth, and poverty alleviation. Social enterprises take up different forms, such as: voluntary organisations, non-profits, associations, co-operatives, mutual aid societies, foundations and trusts (OECD, 2003). No matter the form, their principal purpose is not to generate commercial profit, but above all, to create workplaces for people at risk of social exclusion and professional marginalization (Sałustowicz, 2007).


full version

Summary

The modern business model means that, regardless whether for-profit or non-profit, an organization should use ICTs in their activities as it supports entrepreneurship and innovation. In the right hands effective ICT is a powerful tool for empowering people and delivering change, by increasing the effectiveness of the efforts of staff, volunteers, other stakeholders, delivering better quality services and making better use of scarce resources through more efficient working methods. Therefore, it is necessary to equip social entrepreneurs with tools and techniques to effectively accomplish their goals related to serving more of their target beneficiaries (Koch et al., 2004; Wronka, 2013). ICTs as such can improve communications with stakeholders, enable higher quality performance at a lower cost, or can be used as
a key tool to promote transparency. Hence, activities aimed at enhancing the practical use of ICTs are essential for the economic results of social enterprises, and undertaking research on the contribution of ICT to the success of the social enterprises is an interesting and promising field for future research. However, different perspective should also be taken into consideration, as the role of ICT in social initiatives can be easily overestimated. Hearn, Kimber, Lennie and Simpson argue that the
equation that ICTs equals productivity is misleading and call for more research into the field (Hearn et al., 2005). Therefore, it should be bared in mind that ICT is not solution to every problem, rather a set of tools that opens new possibilities for activities (Frączkiewicz-Wronka et al., 2008).


The paper is financed under the project "Features and competencies of social entrepreneur" („Cechy i kompetencje przedsiębiorcy społecznego”) (Młodzi Naukowcy)


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WYKORZYSTANIE TECHNOLOGII INFORMACYJNO KOMUNIKACYJNEJ DLA OSIĄGNIĘCIA CELÓW MODELU BIZNESOWEGO
PERSPEKTYWA PRZEDSIĘBIORSTWA SPOŁECZNEGO

Streszczenie: Współcześnie przyjęcie przez organizację modelu biznesowego (niezależnie czy jest to organizacja for-profit czy non-profit) oznacza dla niej konieczność uwzględnienia w swoich działaniach ICT. Obecnie przedsiębiorstwa społeczne stały się kluczowymi podmiotami działającymi na rzecz rozwiązywania wielu złożonych problemów dzisiejszego świata. Działania przez nie realizowane przyczyniają się do rozwiązywania problemów z zakresu opieki zdrowotnej, edukacji, rozwoju gospodarczego, walki z ubóstwem, marginalizacji zawodowej czy środowiska naturalnego. W niniejszym artykule autorki przedstawiają konkretne przykłady ilustrujące w jaki sposób technologie informacyjne i komunikacyjne (ICT) mogą pomóc przedsiębiorstwom społecznym i innym organizacjom w realizowaniu i osiąganiu ich celów.

Słowa kluczowe:
Technologie informacyjne i komunikacyjne (ICT), przedsiębiorstwa społeczne, innowacje, non-profit, przedsiębiorczość społeczna


使用信息和通信技术来实现目标的通信业务模型 — 社会企业的未来前景


文摘:今天通过该组织的业务模型(是否它是一个以营利为目的的组织或非牟)需要考虑到在其信息和通信技术的活动中为她的手段。目前,社会企业已经成为主要的行动者解决当今世界的许多复杂的问题。有助于解决有关卫生保健、教育、经济发展、战胜贫困、边缘化或专业的环境问题而开展的活动。在这篇文章作者提供信息和通信技术(信通技术)可以如何帮助企业和其他组织在执行和实现其目标的具体的例子。
關鍵字: 信息和通信技术 (ICT),社会企业、 非盈利的社会的创业、 创新


 
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