TRADE FAIRS AS AN OPPORTUNITY FOR PROFESSIONAL DEVELOPMENT. CASE STUDY OF ITB BERLIN - Polish Journal of Management Studies

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TRADE FAIRS AS AN OPPORTUNITY FOR PROFESSIONAL DEVELOPMENT. CASE STUDY OF ITB BERLIN

Abstracts > Vol 10.2

TRADE FAIRS AS AN OPPORTUNITY FOR PROFESSIONAL DEVELOPMENT. CASE STUDY OF ITB BERLIN
Brzeziński S., Jasiński M.
* Prof. Stanisław Brzeziński PhD., Czestochowa University of Technology, Faculty of Management, Marcin Jasiński M.Sc., Czestochowa University of Technology, Faculty of Management
*corresponding author: ltjasinski.mar@gmail.com

Abstract: Factors affecting career management in modern world, such as globalization, new technologies and changes in the structure and time of work, influence tools and techniques used by employers and employees. This article presents how contemporary trade fairs can be perceived and used by employers and employees for professional development. Based on analysis of the biggest tourism fairs, ITB Berlin, this article presents how activities such as networking and personal branding can be applied in the context of contemporary trade fairs.

Key words:
career management, professional development, personal branding, trade fairs, tourism

Introduction
The turn of the XX and XXI centuries has brought many changes in the structure and character of employment in economically developed countries. Globalization, technologies advances, changes in structure and time of work influence the way, in which contemporary workers manage their careers. New tools for employees and employers, such as social media, has come into existence. On the other hand, previously known tools change their character and applications. One of such tools is trade fair, which analyzed from the perspective of career management constitutes a specific opportunity for the development of one
s professional career.


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Summary

Factors affecting career management in contemporary world, such as globalization, new technologies, and changes in the structure and time of work influence tools and techniques used by employers and employees. More and more different activities, such as scientific conferences, job fairs, business meetings and trade fairs overlap with each other. Trade fairs, because of their limited duration, opportunity for direct and informal interactions, presentation of the latest trends and theoretical and practical knowledge remain one of the most important events in the industries such as tourism. For both exhibitors and participants trade fairs could be also an opportunity for career development from a short-term (job offers) and long-term (relations, professional knowledge) perspectives.


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TARGI BRANŻOWE JAKO SZANSA NA ROZWÓJ ZAWODOWY. STUDIUM PRZYPADKU NA PODSTAWIE ITB BERLIN

Streszczenie: W artykule przedstawiono w jaki sposób współczesne targi branżowe mogą być wykorzystywane przez pracowników i pracodawców w celu rozwoju zawodowego.
W oparciu o analizę największych targów turystycznych na świecie, ITB Berlin, w artykule zaprezentowano, w jaki sposób narzędzia i aktywności, takie jak nawiązywanie relacji biznesowych (networking) i budowanie marki własnej pracownika (personal branding) mogą być stosowane w kontekście targów branżowych w celu rozwoju zawodowego.

Słowa kluczowe:
zarządzanie karierą, rozwój zawodowy, strategia personal branding, targi branżowe, turystyka


贸易展览会作为专业发展的机会。柏林旅交会的个案研究。

摘要: 影响职业生涯管理在现代世界中,全球化、 新技术和结构和工作时间、 变化等因素影响,雇主及雇员使用工具和技术。本文介绍了如何当代贸易交易会可以感知和用于由雇主和雇员的专业发展。基于分析的最大的旅游交易会、 柏林旅交会,本文介绍了如何在当代贸易展览会方面应用网络和个人品牌等活动。
关键词: 职业生涯管理、 职业发展、 个人品牌、 贸易展销会、 旅游


 
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