Polish Journal of Management Studies
 ISSN 2081-7452
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Abstracts > Vol 10.2

Stanek S., Namysło J.

Abstract: The article aims to analyze innovative solutions in the areas of virtualization and video communication within economic and social processes. Some general trends in computer-mediated communication have been identified. Our findings that confirm these trends relate to telework and new challenges in supporting religious practices. We see trends emerging that create entirely new opportunities to boost the efficiency of decision making and management processes in organizations and to support all kinds of social processes.

Key words:
computer mediated communication, videoconferencing, decision support

We see trends emerging that create entirely new opportunities to boost the efficiency of decision making and management processes in organizations and to support all kinds of social processes. These opportunities will often concern the employer-employee relations and involve major changes based on a redefinition of the time and place of work as well as of job responsibilities (Netessine and Girotra, 2013). A lot of companies have already chosen to switch, partly or wholly, to telework. One such example is Automattic, Inc., the operator of the world-known platform which is now a completely distributed organization, whose all employees and partners work from their own locations, e.g. from home (Berkun, 2013). Another example comes from Plantronics, the maker of wireless headphones that leaves the place of work to the employees own discretion. One more example, spectacular and familiar to almost everybody, is Google, where work time and work organization is up to the workforce (Thompson, 2013).
A globally observed trend is that today
s knowledge workers are not, and do not need to be, tied to an office, but they can perform their duties at a place and time of their choice. Experts predict that, in just a few years, more than 1.3 billion people will be working under telework regimes worldwide (Johns and Gratton, 2013). By this token, they will be very consciously using telework support tools, such as e.g. video conferencing and virtualization. What makes these tools particularly suitable for such applications is that they can unlike telephony or text-based messaging systems, including electronic ones (e-mail, chat, etc.) retain nonverbal communication components. It should be expected that many business processes, whether involving decision making or task execution, will be increasingly often performed within virtual environments where information is conveyed through, or with the support of, computer networks and systems (Nowicki et al., 2013; Stanek et al., 2014).
It must be noted that the transposition of business processes, organizational management processes and social processes into virtual environments is not unique to the most developed economies. The ongoing digitalization, initiated several years ago and backed up with increasingly generous EU funding, has already placed Poland among countries where a number of interesting development and implementation projects are pursued. In the following chapters, five trends in communication area will be identified and two specific examples will be outlined, i.e. a virtual trade fair platform, and a selection of statistics on the use of video communication in Polish churches.

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The findings discussed in this article, are indicative of the growing importance of computer mediated communication in accordance with the identified trends.
The case of the virtual fair platform clearly demonstrates that innovative technologies can not only bear on management processes but also create new possibilities. Far beyond being just an effective cost management measure, they offer new functionalities that are not available under traditional approaches. Changes affect all of the processes involved in a virtualization project: the technology not only supports the decision making alone, but it actually moves many elements of the business itself into a virtual environment.
The statistics presented in the paper, on the other hand, alongside the cases of specific implementations, show how innovative technologies can impact on the processes related to the activities of churches. It is evident that the technologies provide an effective method to increase outreach to worshippers who are prevented from personal participation in religious practices while at the same time offering functionality that is unavailable otherwise, i.e. under the traditional approach. It turns out that the deployment of IT can increase attendance at any single mass as well as the frequency of attendance at church services and the time spent attending in general. Most importantly, new opportunities have thus arisen for the inclusion of bed-ridden and handicapped individuals with movement disabilities as well as of those residing permanently (e.g. immigrants) or temporarily (e.g. transferred or traveling on business) abroad.

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Artykuł ma na celu analizę innowacyjnych rozwiązań w zakresie wirtualizacji i wideo komunikacji w ramach procesów gospodarczych i społecznych Zidentyfikowano trendy, które tworzą nowe możliwości w zakresie zwiększenia efektywności podejmowania decyzji, zarządzania procesami w organizacji i obsłudze różnego rodzaju procesów społecznych. Nasze badania, które potwierdzają te trendy odnoszą się do telepracy i nowych wyzwań w zakresie wspierania praktyk religijnych.

Słowa kluczowe:
Technologie informacyjne w przedsiębiorczości, Wideokonferencje, Wspomaganie decyzji i procesów



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